by: Alexander Osterwalder

Many of you have seen my presentation "business models matter", which shows how the music industry has been slow to react to a changing industry landscape.

Here a video explanation by Mike Masnick from Techdirt of how an artist, Trent Raznor, is re-inventing business models for the music industry. Most interestingly: he shows how FREE can be the basis for earning substantial revenues...

What can other industries learn from this? I have a pretty clear idea: Business Model Innovation is possible!

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