by: John Winsor
I was surprised the other day when a good friend said that America is the largest socialist country in the world. He qualified his comment by saying that instead of socialism residing in the government, socialism in America resides in big corporations.
And, the socialism has been manifested by digital technology. Now, with email, blogs, etc. CEO's and CMO's can connect directly to the customer. And, the customer can connect directly to the top. So, the question is, why are all of the corporate layers needed today?
Not only is it a financial imperative to further flatten organizations today, it's a cultural expectation from customers.
Customers want to and now can have a relationship with real people inside of companies who can take the personal responsibility to handle their questions and problems without being shuffled around and blocked.
How can you flatten your company?