by: Dick Stroud
A couple of big meaty research reports were published last week about all things digital.
EIAA Mediascope Europe 2008 tells you all you want to know about why people are using digital stuff. It is particularly useful if you want to know what 25-34 year olds are doing online. The 35+ are grouped into ‘other’.
Ofcom’s report is much more thorough and covers countries outside Europe.
I think both reports fall into that category of: “they look interesting, just the sort of thing I should keep.” In 12 months time when you decide to tidy-up your files they find their way into the recycle bin unread.