by: Design Translator

Tim Leberecht, IDEO VP of Marketing, has written about Design Thinking and how it is the new Marketing “Buzzword”. He goes on to describe how Marketing people have even managed to trick themselves into embracing this next big thing,especially after how he defines Design Thinking according to Wikipedia: “Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result.”

So…According to Wikipedia, it looks to me that Design Thinking is just plain old “Thinking”. Nice to know that till today the only people thinking all the time are designers!

But seriously, what is Design Thinking, especially when every management guru seems to be claiming to know or wanting to teach it?

Honestly, I don’t really know what it is all about and I’m in the business. Well actually I have an idea and here is my hypothesis:

“Design Thinking is a thinking process that anchors your decision making with multi-disciplinary influences”.

Otherwise how would we, as designers, are able to come up with designs that are meaningful and relevant to consumers?

Over to you dear reader, what is your definition of Design Thining?

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