by: Dick Stroud

Chuck Nyren is now on a roll and creating audio-PowerPoint presentations like there is no tomorrow.

This time his target for analysis is the suppliers of diabetic products and services. The three companies he has chosen demonstrate: “perfect marketing and advertising archetypes - down-to-earth and accessible - resonating message and very mannered and professional branding - the “happy-face” company.

Interestingly the presentation (in wmv format) is hosted by Microsoft Silverlight. First time I have consciously viewed a video hosted on this service.

Definitely worth watching both for the content and the excellent execution of streaming PowerPoint as a communications technique.

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