by: David Polinchock

I know that physics and, especially particle physics isn't usually my thing, but I saw this today and really, it's a hoot! You might have heard about the Large Hadron Collider that's slated to start-up tomorrow, well, this is a video done by their press office.

And, I've been in a presentation about the Higgs particles (I can travel in some pretty intellectual circles, you know!) and I could actually understand what they're talking about here.

So here's a lesson for you. They're taking an unbelievably complicated subject matter and turned it into something fun, engaging and yes, educational. I've met with brand managers who couldn't explain their usually pretty simple brand. If I could listen to a rap song about a particle accelerator over & over again and think it was cool enough to send out to friends, well, most brands should be doing much better then they are!

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