by: Sigurd Rinde

Ray in his comments here led me to a beauty by Søren Kierkegaard:

"To win a crowd is no art; for that only untruth is needed, nonsense, and a little knowledge of human passions."

(From Provocations, spiritual writings by Kierkegaard compiled and edited by Charles E. Moore - © 2005 The Bruderhof Foundation. You can even download it here.)

Søren lived in Denmark 1813-1855. Hmm, and I was convinced he was talking about advertising and brand building. Must have been something else then :-)

Waddyasay Hugh, anything for the advertising industry in that?

Original Post: http://thingamy.typepad.com/sigs_blog/2005/05/crowds.html

Sigurd Rinde, brand building, advertising
Leave a Comment