by: Gary Hayes
Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang.
I think many in the world also use Second Life as a means to live the life they never will be able to - the nice house, alternate (sometimes deviant) lifestyle and all the trappings in a nice, like-minded neighbourhood. But what else apart from money, socialising and sex? Is there anything really unique being created rather than cute representations of the real world - sure there are wonderful themed gardens and coastal scenes - but like the scene in the film Contact where Jodie Foster was told (I paraphrase) - “we did it this way so as not to scare you” when referring to how a higher race may communicate with us, by taking us to a familiar, pleasant environment. But what about the unique and higher art forms, photography, film, games, sculpture, art, literature, mash-ups and music? I talk about the first four here from a ‘producing-it’ perspective but will get to the last four in a future post.
Finally onto true originality. There seems to be a lack of uniqueness in second life at the moment. I suppose the time it takes to become fluent in the environment means that only a diehard few will have the time to invent new things. Sure some new fashions have appeared but what does this environment provide us as raw materials to make the unique. Well a few are playing with the fact that in a world of ’suppressed gravity’ and extended physics, where particle and layers animation is relatively straightforward combined with simple scripting, texturing and easily distorted primitive shapes - quite a few unique things are possible. Anya (again) introduced me to (aka) Clames Clanger (a professional music producer and filmmaker) who has his own special island where he creates unique, out of this world, but no so out of that world, pieces. They are all moving in very fluid ways and few reminded me forcibly of, getting back to the film I mentioned earlier, the transporter from Contact. All are truly innovative and pushing the imaginative envelope of a bio-mechanical future but retaining a naturalistic purity. Then there are his ‘nature’ pieces that exhibit a level of artificial intelligence many using particle physics. All great fun, profound and firmly rooted in what SL should be about.
To summarise then. In an immersive enviroment with a unique but simple set of tools anything is possible. I suspect the majority of the potentially one million by the end of the year (if the growth statistics hold up) will be doing what they always have done. A few though will pioneer, do what is impossible in the real world and create totally unique user generated content. It goes without saying that the late 2003 policy of Linden Labs on advice from the forward thinking Lawrence Lessig and his in-world talks helped a great deal in promoting creative thinking here - remove the barriers to unlimited innovation, these include a sense of ownership of the work but with that needs to be very accessible and easy to use tools, and SL has some of the best.