by: Scott Goodson

Xavier my client sent me this lovely little film about the power of emotional advertising. A simple message re-written can make a difference. In my future, writers have a role!

Original Post: http://scottgoodson.typepad.com/my_weblog/2008/07/lovely-little-film.html

storytelling, buying behaviour, advertising, Scott Goodson, design, customer insights, copywriting
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