by: Dominic Basulto

Even before the publication of his breakthrough book The Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson has consistently used his Long Tail blog as a way to generate conversation around the themes found in the book and point out interesting new examples that he has uncovered in the business world.

Longtail_bookTo his credit, Chris has been unafraid to take on his critics and understand their points of view in order to better fine-tune his own arguments. Now comes perhaps the biggest challenge - a Harvard Business School associate professor who apparently worked with Chris on some of the original research for the Long Tail book has just published a controversial, detailed and well-researched article in the Harvard Business Review deconstructing the Long Tail argument.

Long_tail_hbr

To his credit, Chris has fully linked to the article and point-by-point, examined the arguments contained within the HBR article. A fascinating read overall, especially if you're interested in seeing the give-and-take between two talented thinkers.

While you're at it, check out the new paperback version of The Long Tail, now available for pre-order on Amazon.

[images: The Long Tail]

Original post: http://endlessinnovation.typepad.com/endless_innovation/2008/07/how-long-is-the.html

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