by: Mark Rogers

This definition of social media is hard to beat. It boils to three steps:

  1. Listen to the conversations that people are having about your brand, the brands of your competitors and the issues that you both address;
  2. Ask yourself how you can be useful to those conversations, either by making changes to your product or service, or by offering information or interaction;

  3. Engage - and keep listening to check how you are doing!

Original Post: http://www.marketsentinel.com/blog/2008/04/what-is-social-media

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