by: John Caddell

In trying to talk to companies about using narrative techniques and other ways to mine the non-quantitative data they have but never make use of, especially for strategy and innovation, this post from Dave Snowden will be a significant asset.

Sensemaking is the alchemical step where the mess is sorted through and the themes, threads and weak signals are detected and clarified. From there, people can make decisions and act.

In other words, it's the most important step.

Original Post: http://shoptalkmarketing.blogspot.com/2008/06/important-definition-of-sensemaking.html

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