by: Mark Rogers

H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small ideas to create a big total impact”.

Key stats:

H&R Block boosted overall brand awareness by 52%.

They spent 0.5% of their ad budget in doing so.

Yes, 0.5%

Original Post: http://www.marketsentinel.com/blog/2008/05/hr-block-do-social-media

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