by: Idris Mootee
I've come up with two great ideas today. Here’s a big one for Facebook ....create a digital card that can replaces all the membership cards to replace all the cards that we carry and jam our wallets. Make it the size of an iPhone and I can just flip through my card on a touch screen. Or make that application reside on an iPhone.
My membership links all show up on my Facebook page as an Icon and so that becomes the central place for me to look at my points from 6 hotel chains, 4 department stores, 4 airlines and 2 car rental companies. That gives me another reason to spend more time on Facebook. Think about it, all membership cards in this world should be digital (all you need is a number anyway) and members can be connected through a social network. Customer or member support communications should happen on Facebook too. Of course, this is just an idea and I don’t think it is happening anytime soon, but I definitely think it's an idea worth playing with.
Another idea is about emails. When email was first invented, it was a great tool for business and personal communications. Then came web-base email, which makes it better. It makes it easier for us to share information and we are becoming more casual about it. Imagine if I have to pick up the phone or write you a fax to tell you a piece of news, I probably won’t do that unless it is important. Today, all we do is click forward and information gets circulated and God knows who. Is that good or bad? Imagine, we can track this information and analyze why and to whom they’re being shared? What new information will that give us?