by: Dick Stroud
This is the announcement from the press release.
Yahoo has launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. The site is called Shine.
Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
I am amazed that a company that should know better is still using age based segmentation rather than lifestyle. Maybe this helps explains Yahoo’s precarious position?