by: Ilya Vedrashko
The inconvenient truth brought to you by the Interbrand's Brandjunkie survey: "When asked about which brands were really serious about sustainable development, brandjunkies offered a resounding, and—perhaps you may want to sit down for this—surprising consensus. Who is really going green? Answer: NOBODY."
On the other hand, 74% of the 2000 respondents come from marketing, so it's not horribly representative.