by: Karl Long
Hyperbole? I don’t think so. I believe that social media is reshaping the business landscape and is changing, or requiring change from every aspect of the business, from business strategy, to product development, to marketing, to human resources (hey, even Microsoft is taking notice see this FT article “A revolution is taking shape”).
The Newcomreview.com just posted on a report from TNS media intelligence/Cymfony that found 50% of Marketing Executives Believe Social Media Is a “Vital Component” of Corporate Communications, that’s a pretty huge shift if is really representative of marketers across the board.
I really like the way they seperated between “wait and see” folks who are just dipping their toe in with social media and and “revolutionaries” who have embraced the change.
and even more fascinating and how do they approach marketing differently?
In other words the wait and see folks are still hooked into the “campaign” big bang fire and forget model, and the revolutionaries are “participating in the conversation” and building deeper relationships with their customers. Hmm, I wonder what has a better ROI.
So which one are you? Wait and see? or a revolutionary?
Original Post: http://experiencecurve.com/archives/social-media-biggest-shift-in-marketing-strategy-since-television
