by: Ilya Vedrashko
One of the few press releases that reach the front page of Digg: Dr. Pepper promises (and blogs about it) a can of Dr. Pepper to everyone in the States if Guns'N'Roses releases its long-overdue Chinese Democracy album in 2008. Axl Rose is pleasantly surprised but isn't promising anything.
Billboard: "It took a little patience to perfect Dr Pepper's special mix of 23 ingredients, which our fans have come to know and love," Dr Pepper director of marketing Jaxie Alt says. "So we completely understand and empathize with Axl's quest for perfection -- for something more than the average album. We know once it's released, people will refer to it as 'Dr Pepper for the ears' because it will be such a refreshing blend of rich, bold sounds - an instant classic."
Wonder about the decision to use four unskinned Blogspot blogs, though. Why? Authenticity? Speed?
Anyway, nice stunt with some press coverage. Almost free if the album doesn't come out, and, what, $25M if it does? (300M people in the States / $.25 per can of soda).