by: Scott Goodson

What we saw today was the spark. The explosion will continue for twenty years. We will all feel the warmth.

Watch the Steve Jobs video from today and you will understand how Apple will dominate the smartphone market for the next 25 years. Wow. What Microsoft and Windows was to the desktop, Apple and Touch will be to mobile.

When you watch the presentation you can just imagine what's in store and how much fun and power the user will have. And moreover how extraordinary diffuse the media landscape will become. And how important social networks will become. As a marketer, this is all very impressive and wonderful.

There will be an explosion of creativity on the back of the new Apple platform.

In a more in depth blog, SDK is right on the money in his predictions about the new Apple technology and how it will dominate mobile platforms. The headline comes from him.

No one has managed to grab both the business and consumer markets like Windows did on the desktop. Until Apple came to town.

Apple has the superior product, the big momentum, the cool, the lust, the business hooks, the consumer hooks, the customer experience, the interface, the design (interface and industrial), the smooth development environment, the vision.

And, maybe the secret key to it all, they have the commercial platform that makes it possible for a developer to actually sell, distribute, and update their software with the flip of a switch. And don't forget the customer experience revolution -- buying and it-just-works installation of iPhone software will be as one-click easy as buying music from the iTunes store. It's all wrapped into one beautiful package. A package that only Apple can deliver.

This is brand new big shit. It all started today.

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