by: Idris
Mootee
The competition for consumer generated content is about to drive
companies to offer rewards for those who offer higher quality content. When
companies such as YouTube and MySpace make millions
without sharing a penny, some will start to
ask the question why aren’t they getting paid. “Hey, that’s my
content!”
The
idea is when there is too much content out there, the quality of content will
drop and it will be frustrating to find what you want. The time spent on
searching and discovering good content will become longer. Tagging and other
human filters will only help so much. The quality of the experience will
decline and those who figure out how to filter and repackage content will stay
ahead of the game. I think the role of an “editor” will come back,
except this time it will be the “citizen editor”. I can imagine there will be a
consumer validation mechanism for these citizen editors. This is for those who
have shown that they have not violated the trust being placed upon them
(something like eBay merchants). All of this assumes that consumers will
continue to be willing to play along and create content which I believe is
something where there is no turning back. It is a part of the progress of our
information society. New distribution economic models will emerge, and it
includes cost-per-play and cost-per-sharing etc. Here are some examples:
Cash for consumer generated videos
Break.com:
They are the most desperate ones and now offering $400 per video and up to
$2000 for animated shorts. You need to get your video on the homepage to
qualify first.
Revver.com:
Probably the first site to offer an ad revenue split for content creators. They
display an ad after your clip, and split the revenue 50/50. This is a proven
model and seems to be working. They ae tweaking its model and try to give a
larger payout. They expect the impression price ads to go as high as $20 CPMS.
Edfoof:
As they pay you to submit videos (not necessarily your own) and drive as much
traffic to them as possible, they give you a cut of their Ad revenue.
lMetacafe:
They have a payment model based around the no. of views your clip actually receives
($100 for 20,000 views and topping $10,000 for 2 million views). I hear that
some top earners make more than $25,000).
Guba: You get $25 for
every 100 new sign ups that are referred from your site via an embedded player
or via a link in an email.
Flixya: Flixya pays users to repost clips from YouTube, Metacafe, Daily
Motion, Google Video and MySpace Video and other sites that offer embedded
Flash players. They put ads all around these clips and ask you to drive traffic
to them – and you get 50% of the ad dollars.
Cash for consumer generated content, ringtones or
just photos
Scoopt ScoopLive CellJournalist:
All these sites offer to buy your newsworthy photographs, sell them to media
companies and send you a cut of the revenue. Scoopt is receiving the most buzz.
BlogBurst:
Blogburst syndicates blog posts to news sites like the Washington Post. The top
100 users get paid between $200 and $6,000 a year.
SpyMedia They sell your photos, and offers “bounties” when
you supply photos that media companies are looking for (citizen paparazzi)
PayPerLink:
Paid citizen PR. PayPerPost pays you to blog on certain topics suggested by
advertisers. You don’t even need to disclose that you’re being paid. The amount
can be in the hundreds of dollars per post (not bad).
ReviewMe
is similar to PayPerPost but many consider it to be slightly more ethical.
Creamaid
is also similar to PayPerPost. They described themselves as a platform to help
companies instantly start an online word-of-mouth marketing campaign by
stimulating, aggregating and syndicating the buzz from bloggers. Paid citizen
PR.
Scooptwords: They offer a button to place in your blog sidebar. Media companies
(magazines editors) – can just click to buy your posts on the spot.
lMyNumo:
MyNumo is a marketplace for mobile phone content – you can sell your own
videos, ringtones and wallpapers and earn 20% of the revenue.
mDialogue: A new comer in user submitted video sharing, based in Toronto, the
firm believes the dialogue about the movie is as important as the movie itself.
They promise to provide a better way to store, watch, share and discuss user
created videos at DVD quality, safely and securely.
Original post: http://mootee.typepad.com/innovation_playground/2007/07/the-competitive.html
