By: Marina Natanova
In late January Apple conducted a big press-conference in
To sum up:
1. Services, unavailable in
2. New applications for iPod Touch ($20 in iTunes Store) won't be available too, because they are available only via iTunes Store. To get them, consumers were offered to buy new iPod Touch modifications.
3. MacBook Air will appear in stores pretty soon, but without Cyrillic keyboard layout. More than that - it will cost at least $1,000 more than in the
High price for Apple products is actually not a huge news - 16Gb iPod Touch costs here $710 (
Now if you expect that I have an idea why Apple treats Russian consumers in this way - sorry, I don't. It looks totally illogical. In spite of slow and reactive marketing activities of Apple IMC, their products have earned their stable and growing market niche. Consumers turned into evangelists without any special efforts from their side. But why a company, known for its customer-oriented marketing, would pursue such disapointing policy in fastest growing IT markets? (FYI: we aren't the only country with such situation, see this post). Does Apple want its products to remain "brands for chosen, most loyal ones"? Or did they simply overlook the fact that it's easier here to have a crack of software than to buy it officially (iPhones, having firmware for limited list of mobile operators, are unlocked here by means of "engineering approach", read - soldering iron). Opening official Apple services in
Nevertheless, there's still a good side in this story. Loyal Apple customers, represented by ru mac LJ community, conducted their own meeting discussing how they could influence the situation. They are about to apply to Russian consumer supervisory with an official claim about breach of customer protection law. They have also written an open letter to the Apple headquarters and even attracted attention of some western media. Looks like local customers finally started to learn how to get what's theirs in a legal way. Thanks, Apple?