by: Scott Goodson
The Nielsen Company today released its annual Guide to the Super Bowl which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. - the NFL's Super Bowl - scheduled for February 3 in Glendale, AZ. For more information email the very friendly...Lucy.Aleman@nielsen.com
Among the key findings from Nielsen:
• TELEVISION: As usual, the 2007 Super Bowl was the highest rated TV show in the U.S. for the year attracting more than 93 million TV viewers.
• ONLINE: Super Bowl 2007 advertisers saw a collective 50% increase in Web traffic the day after the big game, from 8.5 million unique visitors on Super Bowl Sunday to 12.7 million unique visitors on Monday. Budweiser brands generated the most online buzz.
• THE ADVERTISERS: The cost for a 30-second commercial during the 2007 game was $2.38 million down from $2.5 million in 2006. Total spending for the 2007 game reached over $161.8 million. In 2007, Anheuser-Busch aired the most commercial time, while Cadillac had the most sponsorship air-time.
• MUSIC: Halftime and pre-game performances have provided sales growth for music artists since the early '90s. After last year's Super Bowl halftime, Billboard reported that Prince's album sales more than doubled.
• BOX OFFICE AND DVD SALES: Box Office sales continue to be lower on Super Bowl Sunday vs. typical Sundays in the winter months. The top selling Super Bowl-related DVD since 2000 is SUPER BOWL XXXVIII, featuring the Patriots and the Panthers.
• SHOPPING TRENDS: During the Super Bowl period, snack food had the largest incremental increase in total sales and alcoholic beverage coolers had the largest percentage increase.
• DEMOGRAPHICS OF FOOTBALL FANS: People in wealthy homes, which generally have more than a $100,000 income, are almost three times more likely to watch the Super Bowl as people in homes with less than $30,000 in annual income. NY Giants fans are more than twice as likely as New York adults to have bought sporting event tickets online within the past year. 15% of Boston's Patriots fans belong to a household with an annual income of $150k or more.