by: David Armano

I'm
a big believer that creativity can and often does come from anywhere.
So it came as no surprise to me that at last night's Phizzpop design
challenge, the firm that ended winning the challenge was not a creative
agency, but a technical integration shop. Clarity, who's winning design solution (above) bested well known creative shops such as Tribal DDB and included solid ideas, with a great user experience and even a prototyped iPhone concept—all done in two days.

All of the
contestants did a great job, but it was the tech shop that took home
the prize and gets to go to SXSW for the finals. I found this to be
quite ironic as my presentation included examples of agencies playing
"outside of their sandbox". I chatted with one of the Clarity guys
after they presented and he told me how ill equipped he felt given that
the firm isn't "creative".  I guess the judges didn't see it the same
way.

Cool event.  Below is the presentation I gave to kick off the evening:

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