by: Dominic Basulto
Using the Slow Food Movement as a metaphor, creativity and innovation guru Derek Cheshire suggests a slow approach to innovation: "There is immense pressure to innovate quickly or to rush to market, but does this bargain of speed versus quality really benefit a company?" Instead, in a business manifesto for the Change This site, he lauds the goal of creating “an innovative company whose structure and culture are conducive to long-term growth and sustainability.”
I'll have to give this Manifesto a closer read over the Thanksgiving holiday, since the topic of "fast" vs. "slow" innovation hints at the whole "revolutionary" vs. "evolutionary" debate. Instead of attempting to rip up a company in a great spasm of Schumpeterian creative destruction every quarter, management executives should be attempting to lay the groundwork for long-term, evolutionary change.