by: Alain Thys

A few weeks ago I spoke in the Netherlands at a Marktplein 2.0: A Little Less Action, A Little More Conversation, a conference, which essentially wanted to encourage (direct) marketers to engage in conversations with the consumer, rather than just shout at him.   Confronted with the hyperbolic language of the conference brochure indicating the "'newness" fo the conversation phenomenon, I couldn't resist the jab of inverting the title of the conference for my keynote.  In stead of talking about conversations with customers, I think it's time marketers got out of their office and actually had them.

I hope you find the slides of use
 

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