by: Scott Goodson
Get it Louder is a project initiated by a group of young independent thinkers. Jiang Jian and Qian Qian came up with the idea of doing an exhibition to focus on the new generation of Chinese designers and artists.
They looked around for sponsors and finally found Modern Media Group. Modern Media has since developed a unique media marketing method: it seeks to sell its advertisement spaces through exhibitions, rather than making money through selling artworks. This can be said to be the first of its kind in China's media industry.