by: Lynette Webb
This is one of those things that in many ways is so blindingly obvious that it almost doesn't warrant mentioning.
It comes from Chris Anderson, he of Long Tail fame, from chapter 7 of his book. But, perhaps because of it's apparent obviousness I've found it to be a nice conversational jumping-off point to explore other aspects... like what the remit/approach to PR should be in this new era; like the fact that online conversations lives on and on, echoing long after the original 'speaker' has moved on, etc...
Image from Flickr CC www.flickr.com/photos/juiceboxgasoline/279544122/
Original post: http://www.flickr.com/photos/lynetter/453858891/