by: Dick Stroud

UK internet users aged 55-plus are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.

The VP of Research for Hitwise UK commented: "Among the top categories visited by those aged 55+, Search Engines, Adult and Shopping & Classifieds are the favorites, and are consistent with the most visited categories overall". Not surprisingly, Travel and News and Media websites are also high volume sites. Last week, 27% of visits to Travel websites and 24% of visits to News and Media websites were from those aged 55+.

You can read more about this analysis in this press article from Internet Retailing.

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