by: Yann Gourvennec

On April 23rd, I was giving a lecture on the marketing of technological innovations to our Paris University MIB-MBA students. This mba is done in conjunction with San Francisco State University. I am now making my training material available to all online at visionarymarketing.com. It comes with slides, bibliography, videos and business cases. Enjoy!

 

 

 

 

 

Original Post: http://visionarymarketing.wordpress.com/2007/05/04/innovation/

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