by: Dick Stroud
Nielsen//NetRatings has released research about the UK’s internet population segmented by age and gender. If you want any proof of how age segmentation is a total waste of space it is this data.
Anybody who has spent 5 minutes researching how the over-50s use the Internet know that there is a massive difference between the over-65s and their juniors.
By lumping these totally different age groups together you end up with a conclusion about the 50-plus that is at worst useless but more likely dangerously misleading.
A little bit of free consultancy to Nielsen//NetRatings. When you next publish these numbers at least split the 50-plus into two age groups