By: Stefan Kolle 

OK, maybe this is slightly off topic - but let's just pretend it's a part of our discussion on Grey Marketing. A group of over 90 (some over 100) year olds have been brought together as a band to record The Who's My Generation. Taking place in the Abbey Road studios, a lot of wonderful references are made for the careful observer.

Continue to watch this must see video!

Aside from the noble targets of this project, to create awareness for the fact that many elderly feel disenfranchised and left alone, if not lonely, it's also a great way to use viral communication to get a concept across. We see old (I dont think there are any political correctness issues in calling a 100-year old person 'old') people having great fun, being active, fooling around. 

For the full story, see here. 

I'm not sure what prize, but a prize this project should win. 

Let's rock 'n roll! 

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