It seems to be Switzerland week.  On Monday I was in Basel to discover the wonderful world of pharma, and today we are joined by a new contributor: Dr. Alexander Osterwalder who is a partner at the avant-garde Swiss company Arvetica.

Alexander will regularly update us with cutting edge thinking in the areas of strategy, business model development, design and innovation. 

For a digest of what he has already written, please click here.

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