by: Lynette Webb
OK, so this hasn’t launched yet. But the fact that ITV are serious enough about doing it to have announced it publicly is interesting.
It’s a logical extension of the interactive TV classic “click red on your remote to request a sample”, but with the advantage that they have a direct mechanism - people's mobile phones - for follow-up and tracking redemption.
I first came across mention of this here: blogs.guardian.co.uk/organgrinder/2007/01/itvs_digital_re...
Image from Flickr CC www.flickr.com/photos/fritztr/41946645/ thanks to natural gas.
Original Post: http://www.flickr.com/photos/lynetter/374694488/