by: Lynette Webb 

OK, so this hasn’t launched yet. But the fact that ITV are serious enough about doing it to have announced it publicly is interesting.

It’s a logical extension of the interactive TV classic “click red on your remote to request a sample”, but with the advantage that they have a direct mechanism - people's mobile phones - for follow-up and tracking redemption.

I first came across mention of this here: blogs.guardian.co.uk/organgrinder/2007/01/itvs_digital_re...

Image from Flickr CC www.flickr.com/photos/fritztr/41946645/ thanks to natural gas.

Original Post:  http://www.flickr.com/photos/lynetter/374694488/

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