Some Random Thoughts on the Biz

futurelab default header

by: David Polinchock

Had some quick thoughts this morning while in the shower and I thought that I would share them with you.

  • Consumer generated media is created by people with a real passion for the brand. Advertising generated media is created by people who get paid. Passion will always create something better then money! Maybe it’s time for agencies to become passionate again.
  • The advertising model is about putting your message everywhere in order to get me to hear your story. The experience model is about creating compelling, authentic & relevant experiences in order to get me engaged in your story.
  • If 2007 is the year of the consumer being in control, then why do we still get excited about advertising vehicles that the consumer can’t turn off? (Like advertising in the bins at the security line at airports.)  

    So what do you guys think? Agree or disagree? Any thoughts to build on what I’ve said? Don’t be shy now!

    Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2007/01/some_random_tho.html

    • futurelab
    futurelab
    Recent posts
    Follow us
    Facebook Twitter Youtube Linkedin
    Tags
    advertising (446) Alain Thys (216) Annette Franz (Gleneicki) (332) branding (360) brands (164) change (193) customer experience (370) customer experiences (477) customer insights (468) danah boyd (223) David Armano (398) David Polinchock (181) Denise Lee Yohn (241) design (394) Design Translator (184) Dick Stroud (461) digital living (276) Dominic Basulto (275) Facebook (155) gaming (206) green (328) grey (246) Idris Mootee (363) Ilya Vedrashko (327) innovation (647) Joel Makower (219) John Caddell (232) Jonathan Salem Baskin (429) Karl Long (157) Lynette Webb (178) marketing (333) Matt Rhodes (247) media consumption (176) Neil Perkin (163) neuromarketing (503) online (575) organisational behaviour (152) people (324) research (207) Roger Dooley (597) social media (1000) strategy (481) technology (282) virtual worlds (161) young (158)
    About this blog

    This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.

    Get Started With Futurelab

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Phone Number

    +49 89 262 029 900

    LinkedIn

    send us a message

    Email Address

    info@futurelab.net

    +49 89 262 029 900
    info@futurelab.net

    Quick Links

    Offerings

    Office

    Futurelab GmbH
    Managing Director/Geschäftsführer:
    Stefan Grünzer

    Address: Ganghoferstrasse 66e, 80339 München, Deutschland
    Register: München HRB 253965

    Facebook Twitter Youtube Linkedin
    Copyright © 2024 FutureLab

    Website by