by: Dick Stroud

Ipsos MORI has researched the state of the European blogging world. It discovered it is beginning to develop a few wrinkles.

Click image to enlarge slide.

The 25-34 year olds are (as you would expect) out in front in terms of the awareness/use of blogs (21%). The thing that surprised me is how low this figure is for what the media thinks of as the I-generation. 45-54 years olds are just 7% points behind.

Another interesting observation is that the 65+ only have a 3% drop on the 55-64 year olds. You would have expected this figure to have been much larger. That concerns me about the reliability of the rest of the research.

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