By: Karl Long
Well as a wonderful video counterpoint to this, Milwaukee Best Light beer (which could never be accused of being anything but ordinary) decided to put a campaign together that highlighted their very ordinary product being used in a rather extraordinary way. That is fired out of a cannon.
In many ways the Milwaukee idea is rather like the Mentos/Diet Coke thing in the fact that it is the act that is extraordinary and not the product. In many ways I imagine that this kind of video serves more of an “awareness” building purpose than a “preference” building purpose. I’m more aware of Milwaukee Light Beer, but I’m more likely to consider a blend tec blender now that i’ve seen it chew up a rake.