by: Alain Thys
As I compiled the most read posts on this blog, I couldn’t shake the feeling that "there was a lot of great stuff missing". That’s why I decided to do the "old media" thing and make a selfish editorial selection of what I thought were the twenty strongest thoughts expressed on this blog since its inception (one per contributor).
In doing so, I was – once again – amazed at the quality of the material written by what can truly be called "some of the sharpest in marketing, strategy and innovation". That is why, as much as a review of the everything on this blog, I would like to consider this list as a tribute to all our contributors. Thanks to everyone for these brilliant thoughts. Have a great 2007 !
Note that the sequence of the posts is not a quality judgment, yet merely reflects the individual’s order in joining our list of contributors. As the list is highly personal don’t hesitate to add your favourites in the comment section.
- Ilya Vedrashko: Concept: Unbundled Advertising In the Age of Fragmented Media
- Josh Hawkins: CGM and the False Paradox of Contextual Advertising
- Chris Lawer: Measuring Emotion in the Customer Experience
- Guy Kawasaki: Watch ‘The Art of the Start’ Video
- Karl Long: Marketing vs. Micromarketing: Moving From "Mass Market" to "Massive Market"
- Joseph Mann: Lousy Customer Satisfaction: It’s a Global Phenomenon
- Hemant Karandikar: A Multi-Cultural World and Web Design
- Jennifer Rice: Maslow and Branding (the series)
- Yann Grouvennec: More than one Channel to Innovate
- Roger Dooley: Marketing to the Infovore
- David Polinchock: The Problem with the Advertising Model
- danah boyd: When Media Becomes Culture: Rethinking Copyright Issues (2 parts!)
- John Sviokla: Marketing Remix
- David Jennings: Information Foraging Theory
- David Armano: People Respond: The New PR
- Lynette Webb: People Buy Products to Fill Narrative Gaps in their Lives
- Dick Stround: The Bits of Aging We Don’t Talk About
- Joel Makower: Green Marketing and the ‘4/40 Gap’
- Michael Hoexter: Ecomagination etc: Green Marketing and Green Advertising
- John Caddell: Time for a New Strategic Planning Process
- Stefan Kolle: Take a Fresh View
And while my Belgian modesty prevents me from adding myself to the list above, from all the rants I threw up on Futurelab’s blog myself, I’m still most intrigued by solving this puzzle myself (I should get round to writing that follow-up)
