By: Stefan Kolle

Over on The Marketing Minute I found a very creative, and impressive, political ad. Yes, I know, we don't do politics here, but dont worry. It's not about the political message, it's the very clever execution of the ad that triggered me. As Drew says, I wish I had written this.

This shows you the surprising insights you can get from taking a fresh, maybe even upside down look at things.  Be sure to watch it to the end.

Drew also makes a good point in his comments:

Agreed. It is the best of copywriting...both form and function supporting the core message.

"Selfishly, as a writer, I also love that it clearly demonstrates that memorable copy is not accidental. This is a work of art, in term so using words as a medium."

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