by: Ilya Vedrashko
Second Life resident Prokofy Neva responds to a Media Post article "Second Life Optimization" with his own excellent list of 20 do's and dont's of advertising in the virtual world (and a more detailed discussion of the article itself).The list is a mix of usability and common sense advice. Here's the tip #13: "Don't build a big-ass pretentious build and have a hugely hyped media event with a one-hit-wonder in the RL media and then leave the build out to moulder on an empty sim for weeks later — it's totally lame. At least throw up some sex pose balls and some freebie boxes."
Original article: http://adverlab.blogspot.com/2006/11/how-to-advertise-in-second-life.html
