by: Dick Stroud
The stats used to justify why companies should be taking account of grandparents are startling:
America’s grandparents spend $50.3 billion annually on gifts for their grandkids, averaging $500 each.
One-third of grandparents spend $2,500.
52% fund their grandchildren’s education.
Grandparents purchase one of every four toys, four of every ten children’s books and one of every five video games.
It would (will) be interesting to investigate the linkage between 50-plus, grandparent and gender marketing. That’s something to do in 2007.
Original Post: http://www.20plus30.com/blog/2006/11/grand.html