by: David Armano

Adweek reports that American Express has tapped two small business owners (who also blog) as part of a campaign which recently kicked off (full disclosure, American Express is a Digitas client — though I have no idea if we are involved in this effort).

From Adweek:

"The campaign, which is scheduled to start today and run into next year, promotes Open, the AmEx credit service geared to small businesses. Content revolves around a special section on the site, called BizBox, that features the musings of Grace Bonney, owner of a small design firm, and Andrew Kruse, who founded an alternative energy company. The duo will address the ups and downs they face running their companies. BizBox will also include a regular Q&A session with small-business experts, AmEx-produced video and contributions from readers."

Hopefully this fares better than some of the recent "fake blog" efforts we've witnessed lately.

Original article: http://darmano.typepad.com/logic_emotion/2006/11/amex_taps_small.html

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