by: Lynette Webb 

People have individual clickprints.  This is both scary - from a privacy perspective - and reassuring - from a security perspective (eg: could help to reduce online identity fraud). It might also enable some of the problems of cookies to be overcome which would thus improve user experience in terms of enabling far more refined targeting of advertising.   Click image to enlarge.

Hey, if you’re going to be advertised at, it may as well be relevant and potentially interesting to you, right? That’s win-win for everyone. (Just a pity about the privacy).

Of course, converting this potential into a reality is a huge challenge - see

Image from Flickr CC thanks to Wetsun
Quote from,,1882014,00.html... based on a research paper available at

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