SeeMe TV allows users to upload videos, and users to download and view the videos, a la YouTube. Innovatively, however, 3 charges users a small sum (50 pence) to upload, and 10 pence to download. The video producers get 10% of the download revenues for their videos. Fifty downloads, and you've broken even. It's a variation of the self-publishing concept, for video on the mobile platform.
It's all been done, certainly. But never this way with this type of package. And the results speak for themselves. A commendation from the UK New Media Awards. More than 1M downloads of 30K clips in the first few months since launch, according to Cole. And for 3, a distinctive, even brand-making new service.