by: Karl Long
Why not make commercials that people want to watch, ads that people seek out, send to friends, discuss. A nice article on the New York Times talks about this in a piece called Commercials Find New Life on Web:
In the end advertising is content, if it’s good people watch it, and if it sucks people ignore it…. unless it sucks so much people send it on to friends
On a related note, this is what bud.tv is trying to capitalize on, that advertising is content, and in many ways companies can become sponsors in the real sense of the word, patrons of the advertising arts. Brand Autopsy has written recently on this, and thinks they are setting themselves up for failure:
This is a quote from an interview with Tony Ponturo, VP of Global Media & Sports Marketing in a wall street journal article.
He has lost his mind if he thinks bud.tv is going to get close to youtube in 90 days.
Anyway, i’m just off to get on a plane, liquid and gel free i might add, to Boston for the weekend. I tell you, when you feel like Palm Beach Airport is the central front in terror the terrorists have truly won.