by: Dick Stroud
When the subject of older women is discussed, Forth & Towne is always mentioned. Interestingly, it comes in for some stick in this article.
It seems that Gap is set to launch a new advertising campaign in September for the Forth & Towne brand. The article says: “The campaign reflects Forth & Towne's unique position in the market as a brand that speaks directly to the grown-up chic woman, defining what being fashionable looks and feels like for a new generation of women”.
I think the company’s web site is excellent – but then as a bloke that may be the kiss of death!