by: Lynette Webb
Image from Flickr CC www.flickr.com/photos/benmcleod/81940106/ thanks to benmcleod
This was prompted by an interesting speech I just watched on Google Video by Mike Walsh, who works in Group Strategy for Newscorp in Australia. He said something similar to this but in lots more words and focused on entertainment; I’ve made up my own broader version but the gist is the same. And because search is so powerful, thus by extension search marketing is crucial.
I found his speech interesting, because it was talking about the changes in media from a different perspective than usual - looking at the implications of it for recent graduates of an Australian film school. The Australian film industry is quite different to that of the big markets/US… it’s probably closest I’m guessing to France, where niche films have traditionally been funded by government to meet cultural quotas etc rather than necessarily to make money/be popular. If you’re so inclined, you can watch his speech here: video.google.com/videoplay?docid=6664548222834926393&...