by: Ilya Vedrashko 

You've probably heard about Massive launching interactive ads for Toyota in Anarchy Online (if not, here's a report by Business Week). This paper on Fully Interactive Surfaces in Doom 3 explores a more advanced kind of interactivity -- the authors have embedded the original Doom into the game released a decade later. I wonder if we will soon start seeing advergames inside larger titles.

Original Post: http://www.vedrashko.com/advertising/2006/07/porting-doom-into-doom-3.html

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