by: Lynette Webb

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Image from Flickr CC thanks to jaded
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It’s dangerous to make blanket assertions and I don’t agree that all advertisers are doing this. But certainly, some advertisers are, even on sites you’d think would know better. For example, I don’t know if I’ve just been unlucky recently, but I’ve noticed an increase in the number of those ads that jump out and obscure the article you’re trying to read which have a broken / deliberately misleading X button - that doesn’t get rid of it but instead opens the darn thing in a new window! Grrrr. Anyway, I like this quote as it’s a reminder for online marketers to always put themselves in the shoes of their target consumer. How are they going to feel being exposed to your ad? How would you like it if someone treated you like that? And do you really want to pay for people deliberately misled and sent to your site? 

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