by: Karl Long
Oscar Wilde once said: There is only one thing in life worse than being talked about, and that is not being talked about. And in the realm of social-media and new marketing, I can’t think of a more appropriate mantra.Take for example heateatreview.com which is a collection of reviews of microwave meals, a concept so brilliant and so simple the mind boggles. How many office workers are eating a microwaved lunch everyday? Well FMCG’s need to take notice of these blogs that are becoming the new intermediaries that are gradually gaining more influence in the marketplace.
There will come a point where some industries will realize they are no longer driving the conversation, but some teenager in nebraska is now the main influencer in their market.