While doing some research for another project, we ran across this chart from a 2004 Knowledge Network study on impulse shopping. While things may have changed, TV sets running ads ranked almost at the bottom -- with kiosks, floor graphics and in-store radio -- with less them 10% reporting it had any influence on shopping decisions. Anyone know if there's been an updated study?

Download beguiles_aisle.pdf

Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2006/05/instore_tv_2004.html

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